Business of Freelancing
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The lightest version: a fixed number of hours per month, rolled over once, then forfeited. The client gets priority; you get predictable revenue.
The next tier adds monitoring, backups, dependency updates, and a quarterly review. Position it as insurance, not as ad-hoc support.
Price the retainer at roughly 10–20% of the project build cost per year. That covers ongoing care without being a second project.