Pricing Pages: Three Tiers, Always
Two-tier pricing leaves money on the table; four-tier confuses. Three is the sweet spot: Starter, Pro, Business — or your equivalent.Use anchoring: the middle tier is the recommend…
Read article →Notes on JavaScript, PHP, WordPress, design, performance, and the practical side of shipping better digital products.
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The blog is designed to support both technical readers and clients who want clearer language around scope, quality, and implementation decisions.
Two-tier pricing leaves money on the table; four-tier confuses. Three is the sweet spot: Starter, Pro, Business — or your equivalent.Use anchoring: the middle tier is the recommend…
Read article →Fixed-bid aligns incentives on outcomes. The risk lives with the developer, which means estimates need a buffer and scope needs to be pinned down.Hourly aligns…
Read article →A scope doc is a contract written in English. Three sections do most of the work: 'what is in', 'what is out', and 'how we…
Read article →Default to async. A short Loom video plus a written summary outperforms a 30-minute call for most updates and replaces the 'can we hop on…
Read article →The lightest version: a fixed number of hours per month, rolled over once, then forfeited. The client gets priority; you get predictable revenue.The next tier…
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