One onboarding flow for all users wastes time for power users and overwhelms beginners. A two-question intro (role + goal) at signup steers the first session.
Skip the product tour. Empty states with one suggested action outperform multi-step tours by a wide margin in completion rates.
The metric to optimise: time to first ‘aha’ moment. For most products that is under five minutes — and probably shorter than your current onboarding.