Advanced Custom Fields
The fields plugin behind much of professional WordPress.
Overview
What I built & why
The standard custom fields plugin for WordPress. Build any field structure into posts, pages, custom post types, taxonomies, and user profiles.
Acquired by WP Engine in 2022. Free version is still active; Pro adds repeater, flexible content, and options pages.
Highlights
Key deliverables
- ✓ 30+ field types
- ✓ Repeater + flexible content (Pro)
- ✓ Field groups + location rules
- ✓ Local JSON sync
- ✓ Block builder (Pro)
Process
Challenge & solution
The challenge
Mobile traffic was outpacing desktop two-to-one, yet the existing experience was effectively unusable below 768px.
The solution
Replaced the manual exports with scheduled jobs and a clean reporting layer that updates the dashboard hourly.
More Work
Related projects
Let's Work Together
Want something like this built?
I work best with teams and founders who want a thoughtful partner, clean communication, and premium implementation without unnecessary layers.