WordPress
Private
MailPoet
Email newsletters from inside WordPress.
Docker
WooCommerce
Type
WordPress plugin / theme
Stack
PHP, React
Year
2011
Duration
Ongoing
Overview
What I built & why
WordPress-native email marketing plugin. Send newsletters, post notifications, and welcome series from the WordPress admin.
Acquired by WooCommerce / Automattic in 2021; integrates deeply with WooCommerce for automated emails.
Highlights
Key deliverables
- ✓ WordPress-native
- ✓ WooCommerce automations
- ✓ Drag-and-drop builder
- ✓ Subscriber management
- ✓ Free up to 1,000 subscribers
Process
Challenge & solution
The challenge
Editorial wanted to publish from anywhere, but the existing CMS made a simple image swap a fifteen-minute task.
The solution
Modeled the entire pipeline as a single source of truth, then layered real-time UI on top so every team saw the same status.
More Work
Related projects
Let's Work Together
Want something like this built?
I work best with teams and founders who want a thoughtful partner, clean communication, and premium implementation without unnecessary layers.